Incentivated and non-Incentivated Cost per Install Campaign for Österreichische Post AG
During my tenure at Digitalsunray, I initiated and executed a groundbreaking Mobile Cost-Per-Install (CPI) campaign for Österreichische Post. This campaign represented a completely new offering from Digitalsunray to its clients, with costs based solely on app installs generated through mobile advertising. As a first mover in this approach, I played a pivotal role in its success, handling sales, publisher screening, selection, pricing, distribution, optimization, and reporting.
Summary
The Mobile CPI campaign for Österreichische Post was a landmark project during my time at Digitalsunray. As the initiator and executor of this first-of-its-kind campaign, I am particularly proud of its success. From sales and publisher selection to optimization and reporting, I managed every aspect, demonstrating my ability to innovate and deliver effective, performance-based advertising solutions. This project underscores my expertise in mobile advertising and my commitment to driving results for clients through innovative approaches.
Details
Project Objectives:
- Drive App Installs: Generate a high volume of app installs for Österreichische Post through mobile advertising.
- Implement CPI Model: Introduce and successfully execute the CPI model, where costs are tied directly to the number of installs.
- Optimize Performance: Ensure the campaign is optimized for maximum efficiency and effectiveness.
Approach:
- Sales and Strategy:
- Pioneered the CPI model as a new offering at Digitalsunray, presenting it to Österreichische Post and securing their buy-in.
- Developed a comprehensive strategy to maximize app installs through targeted mobile advertising.
- Publisher Screening and Selection:
- Conducted thorough screening of potential publishers to ensure high-quality placements.
- Selected the most relevant and effective publishers to reach the target audience.
- Pricing and Distribution:
- Established competitive pricing models based on the CPI framework.
- Managed the distribution of ads across selected publishers, ensuring broad yet targeted reach.
- Campaign Management and Optimization:
- Oversaw the entire campaign setup and execution, ensuring seamless operation.
- Continuously monitored campaign performance, making data-driven adjustments to optimize results.
- Implemented best practices in mobile ad distribution to enhance install rates.
- Performance Tracking and Reporting:
- Tracked key metrics to evaluate the success of the campaign, focusing on install rates and cost efficiency.
- Compiled detailed reports for Österreichische Post, providing insights and demonstrating the value of the CPI approach.
Results
- High Install Rates: The campaign achieved impressive install rates, significantly increasing the user base for Österreichische Post’s app.
- Cost Efficiency: By tying costs directly to installs, the campaign ensured that Österreichische Post only paid for tangible results.
- Innovative Success: As a first mover, this campaign established Digitalsunray as a leader in mobile CPI advertising, setting a benchmark for future campaigns.