As a freelance media planner at Digitalsunray in Vienna, I executed a high-impact mobile video campaign for Constantin Film on behalf of the media agency Initiative Austria. The client aimed to create a buzz around the movie „Abschussfahrt“ and attract viewers to theaters for its premiere. To achieve this, I recommended and implemented an expandable ad-to-video format across the media network of Digitalsunray.
Summary
The mobile video campaign for Constantin Film, executed for Initiative Austria at Digitalsunray, was a notable success. By employing an expandable ad-to-video format, I effectively increased awareness and drove audience engagement for the movie „Abschussfahrt.“ This project demonstrates my ability to craft and execute impactful mobile advertising strategies that deliver tangible results for clients.
Details
Project Objectives:
- Increase Awareness: Generate significant attention and awareness for the film „Abschussfahrt“ ahead of its theatrical release.
- Drive Movie Attendance: Encourage viewers to go to the theaters and watch „Abschussfahrt“ upon its release.
Approach:
- Campaign Strategy and Sales:
- Proposed the use of an expandable ad-to-video format to maximize engagement and visibility on mobile devices.
- Sold the campaign concept to Constantin Film, highlighting its potential to captivate a mobile audience and drive theater attendance.
- Ad Placement and Network Utilization:
- Strategically placed the expandable video ads across the Digitalsunray media network, ensuring optimal reach and frequency.
- Leveraged the network’s extensive mobile reach to target the right audience segments effectively.
- Campaign Management and Execution:
- Managed the setup and deployment of the video ads, coordinating closely with media partners to ensure smooth integration.
- Monitored campaign performance in real-time, making adjustments as necessary to enhance impact and engagement.
- Performance Tracking and Reporting:
- Conducted thorough performance tracking to assess the effectiveness of the campaign in terms of awareness and engagement metrics.
- Compiled detailed reports for Constantin Film, showcasing key results and insights from the campaign.
Results
- High Engagement: The expandable ad-to-video format successfully captured user attention, leading to high engagement rates.
- Increased Awareness: The campaign significantly boosted awareness for „Abschussfahrt,“ reaching a broad mobile audience.
- Audience Mobilization: The strategic ad placements and engaging video content contributed to a noticeable increase in theater attendance for the film’s premiere.