As a freelance media planner, I managed the development of a landing page for Mazda as part of a comprehensive desktop banner campaign executed with Pilot Austria. My role included acting as the liaison between the media agency and the web development company, overseeing the project from inception to launch, ensuring seamless asset coordination, and conducting thorough testing.
Summary
The development of the landing page for Mazda was a pivotal component of the desktop banner campaign managed with Pilot Austria. By serving as the liaison between the media agency and the web development company, I ensured a smooth and efficient process from start to finish. My responsibilities included asset coordination, project management, testing, and performance monitoring, all aimed at driving user interactions and generating leads through the contact form. This project highlights my capability to manage complex digital initiatives and deliver results that align with client goals.
Details
Project Objectives:
- Drive User Interaction: Engage potential customers through compelling content and design.
- Generate Leads: Encourage users to fill out a contact form to book test drives and receive more information.
Approach:
- Coordination and Management:
- Served as the key intermediary between Pilot Austria and the external web development company, facilitating clear communication and collaboration.
- Managed the project timeline and workflow to ensure all elements were completed on schedule.
- Asset Creation and Alignment:
- Oversaw the creation and approval of all visual and textual assets, ensuring consistency with Mazda’s branding and campaign objectives.
- Coordinated with designers and developers to integrate these assets effectively into the landing page.
- Development and Testing:
- Worked closely with the web development company to design and test the landing page, ensuring it met all functional and aesthetic requirements.
- Conducted rigorous testing to ensure the landing page was fully operational, user-friendly, and optimized for conversions.
Results
- High User Engagement: The landing page attracted significant user interaction, thanks to its engaging design and informative content.
- Effective Lead Generation: The strategically placed contact form successfully generated leads, achieving the campaign’s primary objective of booking test drives and gathering customer information.