Google Ads Campaign for la pura Women’s Health Resort
As a freelance media planner, I managed a targeted Google Ads campaign for la pura, a women’s health resort in Austria. The objective was to increase regional awareness and attract female visitors to the resort through strategic ad placements and keyword targeting.
Summary
The Google Ads campaign for la pura was a successful initiative that leveraged regional targeting and specific keyword strategies to attract women to the resort. By focusing on tailored ad copy and continuous optimization, the campaign enhanced awareness and engagement, driving more visitors to la pura. This project showcases my ability to manage and execute effective digital advertising campaigns that deliver tangible results for clients in the wellness and hospitality industry.
Details
Project Objectives:
Increase Awareness: Enhance regional visibility of la pura among the target audience.Drive Engagement: Attract female users to visit la pura’s website and explore its offerings.Generate Visits: Encourage women to visit the resort.
Approach:
Regional Ad Targeting:
Tracked key performance indicators (KPIs) such as impressions, clicks, CTR, and conversions.
Provided detailed reports to la pura, including insights and recommendations for further optimization.
Results
Enhanced Regional Awareness: The targeted Google Ads campaign significantly increased regional awareness of la pura among women.Higher
Engagement: The strategic keyword usage and engaging ad copy resulted in increased website traffic and user engagement.Increased Visits: The campaign successfully drove more female visitors to the resort, achieving its primary objective.