Print and Online Advertorials for „Brot & Wein“ Exhibition“
As a freelance media planner, I executed a comprehensive advertising campaign for the Niederösterreichische Landesausstellung’s annual exhibition „Brot & Wein.“ The goal was to enhance awareness and visibility for the exhibition through strategic print and online advertising, focusing on local media in Lower Austria.
Summary
The „Brot & Wein“ campaign for the Niederösterreichische Landesausstellung was a multifaceted project that leveraged both print and online media to boost awareness and visibility in Lower Austria. By carefully selecting local media outlets and utilizing geo-targeting, I ensured that the campaign effectively reached the intended audience. The creation and distribution of compelling advertorials further enhanced the campaign’s impact. This project highlights my ability to plan and execute targeted advertising campaigns that deliver tangible results for cultural events and exhibitions.
Details
Project Objectives:
- Increase Awareness: Raise public awareness about the „Brot & Wein“ exhibition.
Boost Visibility: Ensure high visibility in both print and online media specifically targeted at the Niederösterreich region. - Information: the interest of the readers of the Advertorials should be raised and all information should be provided to lead them into the POIs without high bounce rates.
Approach:
- Media Selection and Placement:
- Selected prominent local print media outlets in Niederösterreich to reach a broad audience.
- Utilized geo-targeting techniques for online media placements to ensure ads were shown to residents of Niederösterreich.
- Advertorial Creation and Distribution:
- Developed engaging advertorials for both print and online media, adhering to a specific set of keywords and client guidelines.
- Coordinated with media outlets to ensure the seamless insertion of advertorials.
- Content Development:
- Crafted compelling content for advertorials that highlighted the unique aspects of the „Brot & Wein“ exhibition.
- Ensured that all content was in line with the client’s vision and promotional goals.
- Campaign Management and Execution:
- Managed the end-to-end process of ad placement, from negotiation with media outlets to final insertion.
- Monitored the performance of both print and online ads to optimize reach and engagement.
- Performance Tracking and Reporting:
- Tracked key metrics to evaluate the effectiveness of the campaign.
- Compiled detailed reports for the client, showcasing the impact and reach of the advertising efforts.
Results
- Enhanced Awareness: The campaign successfully increased public awareness of the „Brot & Wein“ exhibition across Niederösterreich.
- High Visibility: Strategic placement in local media and effective geo-targeting ensured maximum visibility for the exhibition.
- Engaging Content: The well-crafted advertorials resonated with the audience, driving interest and attendance.
