As a digital media planner, I successfully executed a freelance project selling native advertorials for Coca Cola on Deutsche Bahn’s online portal „Streckenagent.“ This project involved the conceptualization, design, and placement of native advertorials specifically aimed at enhancing Coca Cola’s brand presence within a relevant and targeted environment.
Summary
The native advertorial campaign for Coca Cola on Deutsche Bahn’s „Streckenagent“ portal was a resounding success. As a digital media planner, my strategic planning, creative content development, and targeted placement efforts significantly contributed to increasing brand awareness and user engagement.
Details
Project Objectives:
- Increase Brand Awareness: By placing native advertorials on the „Streckenagent“ portal, we aimed to boost Coca Cola’s visibility in a highly frequented and contextually relevant setting.
- Target Audience Engagement: The campaign focused on reaching commuters and travelers who regularly use the „Streckenagent“ portal to stay informed about schedule changes and delays.
- Foster User Engagement: Engaging and relevant content was designed to encourage users to interact more deeply with the Coca Cola brand.
Approach:
- Needs Analysis and Strategy Development:
- Identification of target audiences and their needs.
- Development of a tailored content strategy for the native advertorials.
- Content Creation:
- Creation of compelling and informative advertorials seamlessly integrated into the editorial context of the „Streckenagent“ portal.
- Use of visually appealing graphics and photos to capture user attention.
- Placement and Optimization:
- Strategic placement of advertorials on the „Streckenagent“ portal to ensure maximum visibility and relevance.
- Continuous monitoring of performance and content adjustments to maximize campaign effectiveness.
Results
- Increased Visibility: The native advertorials reached a broad audience, significantly contributing to increased brand awareness for Coca Cola among „Streckenagent“ portal users.
- Positive User Engagement: The engaging content led to high interaction rates and positive user feedback.
- Enhanced Brand Perception: The successful integration into the editorial environment resulted in the advertorials being perceived as informative and relevant, leading to a positive perception of the Coca Cola brand.
