As a freelance digital media consultant between 2013 and 2016, I successfully sold and implemented a digital advertising project for ASFINAG Österreich through the mobile marketing agency Digitalsunray. The objective of this project was to target drivers exclusively at rest areas using hyperlocal targeting techniques with mobile banners.
Summary
The mobile banner campaign for ASFINAG Österreich, executed through the mobile marketing agency Digitalsunray, was a notable success. By employing hyperlocal targeting, I ensured that the ads were shown exclusively to drivers at rest areas, maximizing relevance and engagement. My role encompassed content strategy, campaign management, and performance evaluation, resulting in a highly effective advertising solution that met ASFINAG’s objectives. This project highlights my expertise in delivering targeted and impactful digital advertising campaigns for clients in Austria and Germany.
Details
Project Objectives:
- Target Drivers at Rest Areas: Ensure that the ads were shown only to drivers at ASFINAG rest areas to maximize relevance and engagement.
- Increase Awareness and Engagement: Promote ASFINAG services and information effectively to a targeted audience using mobile banners.
- Optimize Ad Performance: Utilize hyperlocal targeting to deliver precise and impactful advertising.
Approach:
- Hyperlocal Targeting Implementation:
- Employed advanced hyperlocal targeting techniques to ensure that the ads were displayed exclusively to users at specific ASFINAG rest areas.
- Leveraged location data to enhance the precision and relevance of the ad placements.
- Campaign Management and Optimization:
- Managed the campaign implementation, ensuring seamless integration and optimal performance of the mobile banners.
- Continuously monitored and analyzed campaign data, making adjustments to improve engagement and effectiveness.
- Performance Evaluation and Reporting:
- Compiled detailed performance reports, providing insights into the campaign’s impact and effectiveness.
- Presented comprehensive evaluations to ASFINAG, highlighting key metrics and outcomes.
Results
- Targeted Reach: Successfully targeted drivers at ASFINAG rest areas, ensuring high relevance and engagement of the ads.
- Increased Engagement: The hyperlocal targeting approach led to a significant increase in user interaction with the mobile banners.
- Effective Campaign Performance: The campaign achieved its objectives, demonstrating the effectiveness of precise targeting and optimized ad placements.
Final Bannerset:
