Mobile-only Campaign targeting Students for Mobile Student tarif
As a freelance media planner at Digitalsunray, I executed a targeted mobile-only campaign for A1, managed through Pilot@Media. The aim was to promote A1’s student plan with a high-impact advertising strategy specifically designed to capture the attention of students. My responsibilities included media selection and targeting to minimize waste and maximize campaign efficiency.
Summary
The mobile-only campaign for A1’s student plan, managed through Pilot@Media at Digitalsunray, was a strategic success. By carefully selecting media channels and implementing precise targeting, I was able to minimize waste and maximize engagement with the student demographic.
Details
Project Objectives:
- Promote A1 Student Plan: Raise awareness and drive sign-ups for A1’s student plan.
- Target Student Demographic: Ensure the campaign reaches the intended student audience with minimal wastage.
- Maximize Engagement: Utilize engaging mobile ad formats to attract and retain student interest.
Approach:
- Media Selection and Strategy:
- Carefully selected media channels known to have high student engagement.
- Focused on mobile platforms frequented by students to ensure relevance and visibility.
- Targeting and Optimization:
- Implemented precise targeting techniques to reach the student demographic effectively.
- Used demographic data, location-based targeting, and behavioral insights to refine the audience and reduce spillover.
- Campaign Management and Execution:
- Managed the end-to-end setup and deployment of mobile ads, ensuring seamless execution across chosen platforms.
- Performance Tracking and Reporting:
- Tracked key performance metrics to evaluate the campaign’s success in reaching and engaging the target audience.
- Provided detailed reports to A1, showcasing campaign results and insights for future strategies.
Results
- High Engagement Rates: The mobile-only approach resulted in high engagement rates, with students interacting with the ads at a significant rate.
- Effective Targeting: Precise targeting minimized wastage, ensuring that the majority of impressions were from the student demographic.
- Increased Awareness: The campaign successfully raised awareness of A1’s student plan, leading to a noticeable increase in inquiries and sign-ups.
