Native Ads and Advertorials for Audible

As a freelance media planner, I successfully implemented a project for Audible, focusing on native ads and advertorials to promote their online audiobooks. This project involved the creation, strategic placement, and optimization of engaging content designed to enhance Audible’s brand presence and drive user engagement on various digital platforms.


Details

Project Objectives:

  • Drive User Engagement: Encourage potential customers to explore and engage with Audible’s extensive audiobook library.
  • Boost Conversions: Convert engagement into subscriptions and audiobook purchases.

Approach:

  • Content Strategy and Development: Developed a tailored content strategy that aligns with Audible’s brand voice and messaging.
  • Performance Optimisation: Ensured that the content appeared in relevant contexts to maximize its impact and relevance to the target audiences
  • Performance Tracking: Continuously monitored the performance of the ads and advertorials.Made data-driven adjustments to optimize engagement and conversion rates.

Results

  • Enhanced Visibility to push Performance: The campaign significantly increased Audible’s presence on digital platforms, making the brand more recognizable to a broader audience.
  • High Engagement Rates: The compelling content led to a substantial increase in user interaction and engagement with Audible’s offerings.
  • Improved Conversion Rates: The strategically placed and optimized ads and advertorials resulted in a noticeable uptick in subscriptions and audiobook purchases.