From October 2022 to May 2024, I worked as a Senior Sales Manager at Blis, a SaaS platform specializing in data matching, data targeting, omnichannel activation, and both online and offline measurement. During this time, I managed a digital banner and video campaign for Robert Thomas Germany’s product aqua+ and succesfully sold a follow-up banner and video campaign optimized by the results of this campaign.
Summary
My responsibilities included:
- Up-/Crosselling: The follow-up campaign was planned and executed after the results of the first campaign, including several upselling options.
- Client and Agency Communication: Maintaining regular contact with the client and their media agency, Crossmedia, to ensure all campaign requirements and expectations were met.
- Strategy Setup: Developing a comprehensive campaign strategy aimed at achieving the client’s goals, which included optimizing website performance and increasing footfall.
- Creative Coordination: Overseeing the creation of creatives and tracking, ensuring they were tailored to meet the specific objectives of the campaign.
Details
Creative Management
- Ad Variants: Two versions of the ad were produced:
- Linkout Variant: Designed to drive traffic to the Vaqua+ website, enhancing site performance.
- Dynamic Map Integration Variant: Aimed at increasing footfall by integrating a dynamic map feature to guide users to the nearest point of sale.
- A/B Testing: For optimization, two version were setup:
- LinkOut to landingage
- Map integration to lead to nearest POS
Audience Setup
Thomas Robert Retail Visitors: Setting up a list and following the retailers that offer RObert Thomas aqua+ products, the target group were vsistors within a certain time in these POS.
Measurement
The Footfall was tracked by an internal solutions based on GPS from blis and reported to the client showing details of every POS.
Results: N/A