Project: Sales and Post-campaign reporting for Native Ads and Advertorials for Disney+ Film Releases on Deutsche Bahn portals
Project Description:
As a freelance media planner, I successfully executed a project for Disney+, promoting the film releases of „The Book of Boba Fett“ and „Turning Red“ through native ads and advertorials on Deutsche Bahn’s portals „Streckenagent,“ „ICE Portal,“ and „Gemeinsamgehtdas.“ This project encompassed a comprehensive range of responsibilities, from sales presentations to campaign management and performance evaluations.
Summary:
The native ads and advertorial campaign for Disney+ film releases „The Book of Boba Fett“ and „Turning Red“ was a remarkable success. My role extended from creating and presenting sales pitches to supporting campaign management and delivering insightful performance evaluations. This project showcases my ability to execute comprehensive advertising solutions that drive brand awareness, engage target audiences, and deliver measurable results.
Details
Campaign Objectives:
- Increase Visibility for New Releases: Boost awareness and anticipation for „The Book of Boba Fett“ and „Turning Red“ among travelers and commuters using Deutsche Bahn’s digital platforms.
- Engage Target Audience: Create engaging content to capture the interest of potential viewers and drive subscriptions to Disney+.
- Optimize Campaign Performance: Ensure the effectiveness of the ads through continuous monitoring and optimization.
Approach:
- Sales Presentations and Campaign Management:
- Conducted persuasive sales presentations to secure placement on Deutsche Bahn’s high-traffic portals.
- Supported the campaign management process, overseeing the implementation and optimization of the ads.
- Strategic Placement and Monitoring:
- Strategically placed the ads on „Streckenagent,“ „ICE Portal,“ and „Gemeinsamgehtdas“ to reach a wide and relevant audience.
- Monitored campaign performance, making data-driven adjustments to enhance engagement and conversion rates.
- Performance Evaluation and Reporting:
- Compiled comprehensive performance reports, analyzing the impact and effectiveness of the campaign.
- Presented detailed evaluations to Disney+, highlighting key metrics and insights.
Results
- Enhanced Visibility: The campaign significantly increased awareness for both film releases, capturing the attention of a broad audience on Deutsche Bahn’s platforms.
- High Engagement: The compelling content and strategic placement led to a substantial increase in user interaction and engagement with Disney+ offerings.
