From October 2022 to May 2024, I worked as a Senior Sales Manager at Blis, a leading SaaS platform specializing in data matching, data targeting, omnichannel activation, and both online and offline measurement. One of my notable projects during this time was the Black Friday campaign for Bosch Home Appliances in Austria.
Summary
For this campaign, I successfully acquired Bosch as a direct client and sold both the initial campaign and subsequent self-service follow-up campaigns.
My responsibilities included:
- Client Acquisition and Sales: Independently securing Bosch and BSH Austria and its agency Wavemaker Austria as a client and effectively selling the campaign and follow-up self-service options.
- Pricing and Coordination: Establishing the pricing strategy and coordinating with Wavemaker Austria to ensure seamless execution.
- Strategy Setup: Developing a comprehensive strategy to measure footfall and achieve the client’s benchmarks for success.
- Reporting and Optimization: Providing detailed reports, optimizing the campaign based on performance data, and ensuring continuous improvement.
- Client Contact and Upselling/Cross-selling: Maintained close communication with the client, identifying opportunities for upselling and cross-selling for self service services in 2024.
Details
Campaign Objectives:
- Store Conversions: Drive in-store visits and increase footfall in Bosch retails stores throughout Austria during the Black Friday period.
- Sales Uplift: Achieve an uplift in sales while Black Friday period.
Approach:
- Real-Time Location Targeting: Leveraged real-time location data to reach consumers in close proximity to BSH and competitior stores.
- Historic Audience Re-Targeting: Utilized historical data to re-target Bosch visitors.
Campaign Solution:
The campaign focused on engaging potential customers with targeted advertisements to boost sales during Black Friday. A blend of precise targeting strategies and real-time location data was used to ensure maximum impact. The campaign also included follow-up self-service options for continued engagement post-Black Friday.
Audience approach:
- Target Audience: Focused on BSH store visitors and shoppers in close proximity (ca. 100m).
- Creative Strategy: Engaging and timely advertisements designed to attract potential customers to Bosch stores and the website.
- Targeting Method: Utilized Blis’s data matching and targeting capabilities to reach the right audience at the right time.
Results
- Footfall Uplift: Achieved over 200% increase in footfall on Black Friday. Furthermore CTR and Footfall rates in stores exceeded branch benchmarks.
- Client Satisfaction: Exceeded benchmarks set by the client, resulting in high client satisfaction and successful follow-up campaigns.
(c) blis/BSHG Austria, 2023