As a freelance media planner, I executed a desktop banner campaign for Mazda in collaboration with the media agency Pilot Austria. This project involved purchasing and placing desktop banners on renowned Austrian media websites, along with comprehensive campaign reporting. Additionally, I managed the setup, asset creation, and programming of the associated landing page in coordination with an external development company.
Summary
The desktop banner campaign for Mazda, executed through Pilot Austria, was a comprehensive and successful initiative. By purchasing and placing banners on top Austrian media websites, managing the creation of assets, and coordinating the development of an effective landing page, I ensured the campaign met its goals of informing potential customers and driving test drive bookings. This project underscores my ability to manage complex digital advertising campaigns and deliver impactful results for clients in Austria and Germany.
Details
Project Objectives:
- Inform Potential Customers: Provide detailed information about Mazda vehicles to attract potential customers.
- Drive Test Drives: Encourage users to book test drives through the campaign’s landing page.Optimize Campaign Performance: Ensure the effective placement and performance of desktop banners to achieve campaign goals.
Approach:
- Media Buying and Placement: Purchased and strategically placed desktop banners on well-known Austrian media websites to maximize visibility and reach. Ensured high-quality placements to attract the target audience effectively.
- Asset Creation and Setup Management: Oversaw the creation of engaging and visually appealing banner assets that aligned with Mazda’s branding. Managed the setup process, coordinating closely with the external development company to ensure a seamless integration of campaign elements.
- Landing Page Development: Collaborated with the external development company to design and program a dedicated landing page for the campaign. Ensured the landing page was optimized for user experience, providing comprehensive information and easy access to booking test drives.
- Campaign Management and Reporting: Monitored the campaign’s performance, making necessary adjustments to improve effectiveness. Compiled detailed performance reports, providing insights and analysis to stakeholders.
Results
- Increased Brand Awareness: The strategic placement of desktop banners on prominent Austrian media sites significantly boosted Mazda’s visibility among potential customers.
- Higher Engagement: The engaging banner ads and informative landing page led to increased user interaction and interest in Mazda vehicles.
- Successful Test Drive Bookings: The campaign successfully encouraged potential customers to book test drives, meeting one of the primary objectives.
